Pet Care Services Website & Photography
Hounds About Town is a dog walking and pet care business located in Roslindale, MA. They serve Jamacia Plain, West Roxbury, Roslindale and Boston. They wanted to freshen up their web and social media presence. They have been in business and thriving since 2002.
The previous website was on a free platform and out of date. The content was done "in-house" but lacked visual integrity. This is not unusual for small businesses with limited budgets for advertising. They know they need to be on the web but are more focused on the actual customer experience than visuals. This is where "good enough" is born. So, instead of rebuilding what they had, we started fresh.
They wanted something contemporary with more polished content. This was partly motivated by an increase in competition in the area but also it just made good sense to improve the online image. Also, Hounds About Town is one of the top pet care businesses in the area and the website should reflect their level professionalism.
The website had to be simple, easy to navigate and, visually rich with happy dogs and staff.
The real selling point are the dogs. Anyone can take a picture of a person and tell them to look trustworthy but dogs don't lie. So, I went on some walks near the Arboretum and made pictures of the dogs and their walkers. There is a genuine connection between the two and I was very impressed with the positive energy I felt. It isn't just a job for these people. Making authentic images of happy dogs was not a problem.
Assembling the website and making sure everything worked well took a little time. Once it was all ready to go, we launched. The client was very happy with the result and I am grateful for the chance to do it.